CLIENT:北京宴酒业

SERVICE:品牌设计、IP设计包装设计  

YEAR:2024 

北京宴酒出自中国供销系统，是具有三十多年历史的北京地区白酒品牌，设计师承担了北京宴酒从地方特色酒向中国酱酒转型升级的任务。设计师通过对北京宴历史以及未来发展目标的理解，强化“北京”文化元素的表达，通过皇城、故宫元素的视觉物化，在瓶型创作、瓶盖创意以及瓶身、外盒的视觉元素上，形成“北京”元素的矩阵式表现。同时给出“来北京，就喝北京宴”的传播定位和Slogan口号。Beijing Banquet Liquor is a Baijiu brand in Beijing with a history of more than 30 years. The designer undertook the task of transforming and upgrading Beijing Banquet Liquor from local characteristic liquor to Chinese sauce liquor. By understanding the history and future development goals of Beijing banquets, designers strengthen the expression of "Beijing" cultural elements. Through the visual materialization of imperial city and Forbidden City elements, a matrix representation of "Beijing" elements is formed in bottle shape creation, bottle cap creativity, and visual elements of bottle body and outer box. At the same time, provide the dissemination positioning and slogan of "Come to Beijing, drink Beijing banquet".

CREATME DIRECTOR:Zhu rineng  

DESIGNER:Zhu rineng  

ILLUSTRATION:Hihiko